BB – Beautiful base for lightweight bounce: Infused with the best moisturisers of our Hydrate line, this all-in-one blowdry and styling preparation gives the hair active moisture. Blue Shaper with medium hold gives definition and elasticity to your styling. The hydro-gel fluid with lustrous shine amplifies the natural shape for pliable texture. With its exclusive 2-in-1 care protection against heat and photo aging makes it a perfect hybrid between care and styling. With Creative CodeTM for hair full of energy, hair responsiveness.